文人高傲的消費批判

讀到書上Raymond Williams寫的一段針對消費廣告的銳利批評:

“If we were sensibly materialist, in that part of our living in which we use things, we should find most advertising to be of insane irrelevance. Beer would be enough for us, without the additional promise that in drinking it we show ourselves to be manly, young at hear, or neighborly. A washing machine would be a useful machine to wash clothes, rather than an indication that we are forward-looking or an object of envy to our neighbors.”

順手翻譯:

「如果我們是腦袋清醒的物質主義者,在我們生活中使用物件的那部分,我們應該能夠發現多數廣告都是瘋了瞎扯。喝啤酒就夠了,我們不需要額外的承諾,喝了會變得更有男人味,更young at heart,更neighborly。洗衣機會是洗衣服的有用工具,而不是顯示了我們如何先進,或者是我們鄰居羨慕的對象。」

然後看到旁邊寫著自己給過的一行註腳,不禁笑了出來:

「是啦,就你高瞻遠矚,死老百姓也沒那麼不清醒好嗎?就你高級知識分子可以讀詩,平常人就不能享受一點物質的符號化?」

Jerry真的有夠自虐的,老喜歡對著讀書人翻白眼,難怪柳宗悅很合我胃口,哈哈。

#其實很想接話繼續嘲笑寫下去

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